Sales
Assembled by Carter McNamara, MBA, PhD
Sections in This Topic Include:
BasicsGeneral Advice
General Resources
Basics
What's "Advertising,
Marketing, Promotion, Public Relations and Publicity, and Sales?"
Sales is a major aspect of product
management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic
Product/Service Management
to get more perspective on the role of sales.
General Advice and Trends
Sales Productivity ChecklistCustomer-Focused Selling
Careful - Your Attitude is Showing
Rocks, To Do’s and Intentions
Based on new trends above, also see
Creativity and Innovation, Customer Satisfaction, Customer Service, E-commerce, Team Building and Valuing DiversityOther Aspects of Sales
Sales Staffing and TrainingLeads and Prospects
Sales Calls on the Telephone
Building Relationships and Understanding Customers
Writing Brochures
Sales Presentations
Writing Sales Proposals
Sales Negotiations
Convincing the Customer
Closing the Sale
Measuring Sales Performance
Selling on the World Wide Web
General Resources
extensive list of articles (see left side of page)Extensive list of online articles
Extensive list of sales sites
extensive list of free resources
Also see:
Websites With Many Free Resources for Nonprofits and For-Profits
For the Category of Sales:
Related Library Topics
Recommended Books
Basics and General Information
The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just hover your cursor over the image of the book. A "bubble" of information will be displayed. You can click on the title of the book in that bubble to get more information, too.
Also See
Customer Service and Satisfaction -- Recommended Books
Marketing -- Recommended Books
