Marketing -- Related Library Topics

Basics and Planning

Basics of Marketing
Market Planning
Advertising and Marketing laws
Product Selection and Development

Inbound Marketing

Marketing Research (tools & methods to examine markets, their needs, competitors, etc.)
Competitive Analysis
Pricing
Program Planning and Management (For-Profit)
Program Design and Marketing (Nonprofit)
Positioning (including writing your positioning statement)
Naming and Branding
Customer Satisfaction

Outbound Marketing

Advertising and Promotions
Public and Media Relations
Sales
Customer Service

Learn More in the Library's Blogs Related to this Topic

See the following blogs which have posts related to this topic. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog.
Library's Communications Blog
Library's Business Planning Blog
Library's Building a Business Blog
Library's Marketing Blog
Library's Public and Media Relations Blog


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