Public Relations, Media Relations and Reputation Management

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.

Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible to convey it and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods to be used and when. One of the more recent, important public relations activities is maintaining -- and sometimes restoring -- a strong public image on the Web.

Sections of This Topic Include

Public Relations
Media Relations
Protecting Your Reputation

General Resources

Also see
Related Library Topics

Also See the Library's Blogs Related to Public Relations, Media Relations and Reputation Management

In addition to the articles on this current page, also see the following blogs that have posts related to Public Relations, Media Relations and reputation Management. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog. The blog also links to numerous free related resources.

Library's Marketing Blog
Library's Crisis Management Blog
Library's Public and Media Relations Blog


General Resources

Business Resource Center
Extensive free articles and links on effective public and media relations, written by practitioners.
Public Relations Toolkit: How to PR
list of PR links
Public Relations Jobs


Submit a link


For the Category of Public Relations:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books

General Information

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.



Also See

Crisis Management -- Recommended Books

Insurance (Business) -- Recommended Books

Marketing -- Recommended Books

Risk Management -- Recommended Books




Find a Topic