Additional Marketing Information for Nonprofits
Related Library Topics
Learn More in the Library's Blogs Related to Nonprofit Marketing
In addition to the articles on this current page, also see the following blogs that have posts related to Nonprofit Marketing. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog. The blog also links to numerous free related resources.
NOTE: Marketing activities are very similar between for-profit and nonprofit organizations. Therefore, nonprofit readers should also review the extensive range of information in Marketing, as well. Also review the resources in Public and Media Relations, which also apply to nonprofits.
Various Perspectives on Nonprofit Marketing
The Learning Institute for Nonprofit Organizations (Marketing)
provides several articles about fundraising from the Nonprofit World.
Also see Program Design and Marketing (Nonprofit)
Online Marketing Guide for Nonprofits
Weave Nonprofit Marketing Loose Ends Into a Powerful Plan
Online marketing strategies for non-profit organizations (Part 3 of 3) | Small
More to Nonprofit Marketing than Social Media
Nonprofit Marketing Plan Template
Nonprofit Marketing - Where to Begin
Nonprofit Marketing | Getting Attention
Nonprofit Marketing Plan Template
10 Marketing Strategies For Non-Profit Organizations (Part 1 of 3)
Online Marketing Strategies for Non-Profit Organizations (Part 2 of 3)
Online Marketing Strategies for Non-Profit Organizations (Part 3 of 3)
Program Design and Marketing (Nonprofit)
Conducting a Social Marketing Campaign
For the Category of Marketing:
To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.
Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.
Basics, Planning and General Information
The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.
Market Research and Trends
Note to nonprofits: Nonprofits "compete" with other nonprofits, too. They compete for funding, attention from their communities and for staff. Also, funders often want to see if their grantees have closely considered whether other nonprofits are already offering the same services in the same areas. So nonprofits should use competitive intelligence, too.
- Field Guide to Nonprofit Program Design, Marketing and Evaluation
- by Carter McNamara, published by Authenticity Consulting, LLC. There are few books, if any, that explain how to carefully plan, organize, develop and market a nonprofit program. Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs. This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded. Many materials in this Library topic are adapted from this book.