Competitive Intelligence -- Who Are Your Competitors?

Sections of This Topic Include

What is a Competitor Analysis? Competitive Intelligence?

What's a Direct Competitor? Indirect Competitor?
Competitive Intelligence -- Learning About Your Competitors
Competitive Analysis -- Analyzing What You Learned From the Competitive Intelligence

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In addition to the articles on this current page, also see the following blogs that have posts related to Competitor Analysis. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog. The blog also links to numerous free related resources.

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What is a Competitor Analysis? Competitive Intelligence?

© Copyright Carter McNamara, MBA, PhD

A competitor analysis answer the following questions for each of your products and services:

Who are your competitors?

  • What customer needs and preferences are you competing to meet?
  • What are the similarities and differences between their products/services and yours?
  • What are the strengths and weaknesses of each of their products and services?
  • How do their prices compare to yours?
  • How are they doing overall?

How do you plan to compete?

  • Offer better quality services?
  • Lower prices?
  • More support?
  • Easier access to services?
  • How are you uniquely suited to compete with them?

The answers to those questions usually comes from market research.

Competitor Analysis
What is a Competitive Intelligence Program?
Competitor Analysis - A Brief Guide
Competitor analysis
Competitive Analysis

The results of the research is often referred to as competitive intelligence.

What is Competitive Intelligence? Competitive Intelligence (Wikipedia)
Competitive Intelligence
Competitive Intelligence -- Why, What and How to Choose
Competitive Intelligence – Part 1 of 2 (online course)
Competitive Intelligence – Part 2 of 2 (online course)

What's a Direct Competitor? Indirect Competitor?

© Copyright Carter McNamara, MBA, PhD

Most of us are used to thinking of direct competitors – organizations that have products and services similar to ours and provided to the same target markets. However, there are also indirect competitors and they can have a strong adverse affect on your marketing plans.

Indirect competitors are organizations that, while providing a somewhat different products and services, can affect your target market in such as way that it might not have a need for your products and services. For example, if you sell an educational product that aims to help high-school drop-outs obtain a high-school diploma, then an indirect competitor might be a nonprofit that provides services to reduce the overall high-school drop-out rate.

Direct and Indirect Competitors
Direct and Indirect Competition - Definitions
What are Direct Competitors?
Direct Competitors
Indirect Competition
Competitive Analysis
Competitive Advantage


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To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books

Basics, Planning and General Information

Market Research and Trends

Competitive Intelligence

Nonprofit



Basics, Planning and General Information

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.



Market Research and Trends

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.



Competitive Intelligence

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.

Note to nonprofits: Nonprofits "compete" with other nonprofits, too. They compete for funding, attention from their communities and for staff. Also, funders often want to see if their grantees have closely considered whether other nonprofits are already offering the same services in the same areas. So nonprofits should use competitive intelligence, too.



Nonprofit

Nonprofit Program Design, Marketing and Evaluation - Book Cover Field Guide to Nonprofit Program Design, Marketing and Evaluation
by Carter McNamara, published by Authenticity Consulting, LLC. There are few books, if any, that explain how to carefully plan, organize, develop and market a nonprofit program. Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs. This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded. Many materials in this Library topic are adapted from this book.

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.



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Public Relations -- Recommended Books

Sales -- Recommended Books




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