Basic Business Research Methods

Sections of this topic

    Organizations use research, especially in market research activities. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each — and many other applications of research. Organizations can conduct this research without having to have advanced skills. This topic aims to explain the most important practices in research that provide the most useful results.

    Sections of This Topic Include

    Planning Research

    Methods to Collect Data

    Ethics and Conducting Research

    Also, consider
    Business Ethics


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