Basic Business Research Methods
Organizations use research, especially in market research activities. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each -- and many other applications of research. Organizations can conduct this research without having to have advanced skills. This topic aims to explain the most important practices in research that provide the most useful results.
Sections of This Topic Include
Selecting Which Business Method to Use
How to Select From Among Public Data Collection Tools
Method: Appreciative Inquiry
Method: Case Study Design
Method: Focus Groups
Method: Interview Design
Method: Questioning (face to face)
Analyzing, Interpreting and Reporting Results
Related Library Topics
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General Information and Resources
Ethics and Conducting Research
For the Category of Business Research:
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Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.
General Business Research
The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.
- Field Guide to Nonprofit Program Design, Marketing and Evaluation
- by Carter McNamara, published by Authenticity Consulting, LLC. Well-developed nonprofit programs are based on research to verify unmet community needs, how those needs can be met through programs, how clients can best access the programs, what clients and others are willing to pay for the programs, and potential competitors and collaborators. Funders expect to see this level of research from nonprofits applying for funding. This book provides step-by-step guidelines for conducting relevant -- and especially realistic and flexible -- market research. Includes many online forms that can be downloaded.