Program Management -- Recommended Books
For-profits and nonprofits tends to use the term "program" differently. Nonprofits often refer to programs as the various different sets of services they provide to meet community needs. For-profits often use the term to refer to a highly organized set of activities to accomplish a certain -- often internal -- goal, for example, Employee Assistance Program to help employees in crisis or a quality management program. However, the guidelines to carefully plan, operate and evaluate programs actually pertain to both types of organizations.
The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.
- Field Guide to Nonprofit Program Design, Marketing and Evaluation
- by Carter McNamara, published by Authenticity Consulting, LLC. There are few books, if any, that explain how to carefully plan, organize and develop a nonprofit program. Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs. This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded. Many materials in this Library topic are adapted from this book.