Marketing and Promotions | A Recommended Books

Sections of this topic

    Recommended Books – Marketing

    Basics, Planning and General Information

    Market Research and Trends

    Competitive Intelligence

    Nonprofit


    Basics, Planning and General Information

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.



    Market Research and Trends

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.



    Competitive Intelligence

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.

    Note to nonprofits: Nonprofits “compete” with other nonprofits, too. They compete for funding, attention from their communities and staff.
    Also, funders often want to see if their grantees have closely considered whether other nonprofits are already offering the same services in
    the same areas. So nonprofits should use competitive intelligence, too.



    Nonprofit


    Nonprofit Program Design, Marketing and Evaluation - Book Cover
    Field Guide to Nonprofit Program Design, Marketing and Evaluation
    by Carter McNamara, published by Authenticity Consulting, LLC.
    There are few books, if any, that explain how to carefully plan, organize, develop and market a nonprofit program.
    Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs.
    This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to
    provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded.
    Many materials in this Library topic are adapted from this book.

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.



    Also See

    Public Relations — Recommended Books

    Sales — Recommended Books