Fundraising (Nonprofit) -- Recommended Books

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Fundraising Basics, Overviews and Planning

Fundraising Proposals and Grantwriting

Fundraising Events

Major Gifts and Planning Giving

Capital Campaigns

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a "bubble" of information might be displayed. You can click on the title of the book in that bubble to get more information, too.



Fundraising Basics, Overviews and Planning

The following books will give you a sound understanding of the most important principles and practices for successful fundraising. Books in the following sections go into more detail about the most common, major forms of fundraising. Before proceeding to those other sections, it would be wise to understand the fundamentals in fundraising as explained in the books in this section.

Nonprofit Program Design, Marketing and Evaluation - Book Cover Field Guide to Nonprofit Program Design, Marketing and Evaluation
by Carter McNamara, published by Authenticity Consulting, LLC. There are few books, if any, that explain how to carefully plan, organize and develop a nonprofit program to appeal to funders. Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs. This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded. Many materials in this Library topic are adapted from this book.

Fundraising Proposals and Grantwriting

Grants are often viewed as the most common form of fundraising, although individual appeals (in the form of direct appeals and events) are just as -- or more common -- than grants. Before reading more about grants, be sure to understand the most important principles in fundraising as provided in the books in the above section "Fundraising Basics, Overviews and Planning."

Fundraising Events

Fundraising events are a very common form of fundraising, although they often require extensive time and effort. Before reading more about events, be sure to understand the most important principles in fundraising as provided in the books in the above section "Fundraising Basics, Overviews and Planning."

Major Gifts and Planning Giving

Pursuing major gifts and planned giving (for example, donations from major estates) can seem like an approach to get significant contributions. However, these forms of fundraising usually require significant time and effort, as well. Before reading more about major gifts and planning giving, be sure to understand the most important principles in fundraising as provided in the books in the above section "Fundraising Basics, Overviews and Planning."

Capital Campaigns

Capital campaigns are undertaken when an organization needs to raise substantial sums, usually to develop or procure a major asset, such as land or a building. Before reading more about capital campaigns, be sure to understand the most important principles in fundraising as provided in the books in the above section "Fundraising Basics, Overviews and Planning."

Also See for Nonprofits

Strategic Planning -- Recommended Books

Social Entrepreneurship (Nonprofit) -- Recommended Books

Capacity Building (Nonprofit) -- Recommended Books

Financial Management (Nonprofit) -- Recommended Books

Program Management -- Recommended Books

Planning and Project Management -- Recommended Books

Volunteers -- Recommended Books

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