Fundraising (Nonprofit) — Recommended Books

Sections of this topic

    Recommended Books – Nonprofit Fundraising

    Fundraising Basics, Overviews and Planning

    Fundraising Proposals and Grantwriting

    Fundraising Events

    Major Gifts and Planning Giving

    Capital Campaigns

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.


    Fundraising Basics, Overviews and Planning

    The following books will give you a sound understanding of the most important principles and practices for successful fundraising.
    Books in the following sections go into more detail about the most common, major forms of fundraising. Before proceeding to those
    other sections, it would be wise to understand the fundamentals in fundraising as explained in the books in this section.


    Nonprofit Program Design, Marketing and Evaluation - Book Cover
    Field Guide to Nonprofit Program Design, Marketing and Evaluation
    by Carter McNamara, published by Authenticity Consulting, LLC.
    There are few books, if any, that explain how to carefully plan, organize and develop a nonprofit program to appeal to funders.
    Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs.
    This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to
    provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded.
    Many materials in this Library topic are adapted from this book.

    Fundraising Proposals and Grantwriting

    Grants are often viewed as the most common form of fundraising, although individual appeals (in the form of direct appeals and events)
    are just as — or more common — than grants. Before reading more about grants, be sure to understand the most important principles in
    fundraising as provided in the books in the above section “Fundraising Basics, Overviews and Planning.”


    Fundraising Events

    Fundraising events are a very common form of fundraising, although they often require extensive time and effort. Before reading more about events, be sure to understand the most important principles in
    fundraising as provided in the books in the above section “Fundraising Basics, Overviews and Planning.”


    Major Gifts and Planning Giving

    Pursuing major gifts and planned giving (for example, donations from major estates) can seem like an approach to get significant contributions.
    However, these forms of fundraising usually require significant time and effort, as well. Before reading more about major gifts and planning giving,
    be sure to understand the most important principles in fundraising as provided in the books in the above section “Fundraising Basics, Overviews and Planning.”


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    Capital Campaigns

    Capital campaigns are undertaken when an organization needs to raise substantial sums, usually to develop or procure a major asset,
    such as land or a building. Before reading more about capital campaigns, be sure to understand the most important principles
    in fundraising as provided in the books in the above section “Fundraising Basics, Overviews and Planning.”


    Also See for Nonprofits

    Strategic Planning — Recommended Books

    Social Entrepreneurship (Nonprofit) — Recommended Books

    Capacity Building (Nonprofit) — Recommended Books

    Financial Management (Nonprofit) — Recommended Books

    Program Management — Recommended Books

    Planning and Project Management — Recommended Books

    Volunteers — Recommended Books