Mission, Vision, Values

Abraham Lincoln used the language of empathy and metaphor to communicate strategy to the Amercian people.

Choosing the Words of Strategy

The strategist is one who is concerned about the future of his or her personal, family or organizational life, and spends time and thought considering the best possible direction upon which to set forth. Yes, this makes us all strategists.   Strategy is, simply, chosen direction.  Smaller, perhaps, than the mission or purpose of an individual, […]

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