Is PR Spin? You Must Be Hyping Me!

Caterpillars spin cocoons. Spiders spin webs.  Young kids sometimes spin to make themselves dizzy. Whirling dervishes definitely spin toward a higher power, and fitness clubs are fond of offering spin classes. But is PR spin? Most of the public relations professionals that I know consider “spin” to be a pejorative term in their profession. It […]

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PR Tip #3: Feeding the Edit Cal

A quick show of hands: Who knows what an Editorial Calendar is? Thought so.  Nearly every magazine and many business newspapers produce an editorial calendar each year, targeting subjects that they will cover generally in any given week or month for the entire year— from regularly scheduled standing features and shorter stories to columns and […]

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PR Tips, Inc. (Now Go Outside and Play)

  The first major summer holiday, Memorial Day, has come and gone. Only two more such long weekends will be here and vanished before you know it. Long Live Summer! In deference to the nice weather in most parts of the country today (okay, threats are out there but so are comfy highs) — and […]

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BP’s Alleged Crisis Communications Plan? Not Real Slick

Does your company have a crisis communications plan?  Regardless of size, every organization should have one for many reasons. First, you owe it to your constituents whether they are stakeholders, or users of the service you provide or the wiki you sell. Second, the public at large — and most definitely the news media — […]

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Communicating Across the Twilight Zone: Can You Hear Me Now?

  It’s well established in Dr. John Gray’s best-selling book, Men are From Mars, Women Are From Venus, that males and females communicate differently when trying to relate to each other on different levels.  While it’s a slippery slope in the universe of communications to equate this gender-based metaphor to the public relations arena, slide […]

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Tools of the Trade 3: The Call

  You have sent out your news release. Now what? Get back to what you do best? Take a walk? Sit by the phone and wait? Most people who don’t have a public relations person in their company, or don’t use a PR advisor or agency often make the mistake of thinking that just because […]

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Awards R Us

  There are awards for everything and you don’t have too look far to find them. Why just this week there were four award-related pieces of business on Media Savant’s radar. The first was a Media Alert drafted for the news about Token Media (http://www.token.com/shortfilms) and its film-making crew (that extends into the greater Twin […]

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