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What if you could broadcast your company news, brand attributes or something especially cool about what you do with a few disciplined hours each week at your computer? Of course, you know that you can….by blogging. You’re thinking, old news, right? Sure it is. But I’m here to reinforce the newsy part in the [...]
Timing is everything, like any old Catskill comic, successful business person and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To every thing there is a season” — including (if you extrapolate enough) a right time to launch a PR campaign: [...]
In our last installment, we left you with a closing item about General Mills having to quickly snuff out a fake news release saying that the President of the United States (POTUS — in Secret Service talk) was investigating the company’s supply chain for alleged product recalls. The makers of many mainstream cereals like [...]
In my PR career, I’ve heard some unbelievable things people have said about “The Media.” Things that made “The Media” out to be some kind of monolithic machine, the political equivalent of the Teabagger viewpoint about “The Government” (as if “The Government” were one entity. Seriously, are they mad at the Department of Agriculture, or [...]
Martin Keller has produced feature stories across a broad media landscape, including The New York Times and The International Herald Tribune, Smart Money and The Robb Report, CNN Headlines News, The CBS Evening News with Katie Couric, The Larry King Show, The Associated Press and many others.
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