Thank you for the feedback.

Facebook is not really an effective fundraising tool but it is a very effective relationship building tool. You can use it all year long to keep your constituents informed, recognize people/donors/volunteers/groups – and this will have an impact when you make an appeal. People will identify with what your accomplishments are and be more likely to give.

I am a big fan of using email but only about 20% of your emails should be a direct appeal for money. They should all have a predominantly displayed Donate Now button, but 4 out of 5 should be about relationahip building – inviting people to events, reporting on what is going on, etc.

Make sure your website is up to date and click through to the end to make sure your donate now function works properly.

As far as language – i don’t think I am an expert but here is good basic advice – People give to success. So do not stress how desparate you are – rather explain how successful you are.

I have many articles on these topics at my bolg – http://marionconway.com

I also recommend checking out Marc Pitman at the Fundraising Coach – http://fundraisingcoach.com/ and Beth Kanter at http://bethkanter.org

I have a couple of presentation uladed at slideshare.net and there are many others on this topics there. You should check that out.

Because we have very little money, what is your suggestion for email and facebook solicitation with regard to “wording”. I have been in sales but I understand raising for our 501c3 is a different approach.

I appreciate your reply.