Meet the Blog’s Host
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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Christopher Van Buren: Product Launch Liftoff
The steps for creating a profitable endeavor don’t change. It’s all about leveraging a proven formula, or system, for success.
How to Find Endless Topics for Blog Posts
The most meaningful blog posts are those that solve a problem, fill a need, help someone make more money, or answer an important question.
Basics of Satisfaction Survey Design – Part 4 of 4
Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize yourself with these common mistakes BEFORE you design your questions.
Basics of Satisfaction Survey Design – Part 2 of 4
The way you design your questions will certainly affect the way the questions are answered. Or even IF they’re answered! The Golden Rule “Do unto others…” certainly applies here.
Basics of Satisfaction Survey Design – Part 1 of 4
Clearly articulate the goals of your survey. Answer these questions before you even start. With this in mind, your survey has a 100% better chance of returning meaningful information.
The Best Satisfaction Surveys
One very quick and easy way to tap into the core of what your customers want is a free online customer satisfaction survey tool.
How to Market a Smartphone App
One of my recent clients, BreathalEyes LLC, just launched a smartphone app (for your iPhone) that tests your blood alcohol content (BAC) in less than ten seconds! Learn how they did it.
Understanding Brand Loyalty
Brand loyalty is basically a scenario whereby a customer will always choose one brand over another – not because of price, not because of convenience but because of fostered loyalty to your brand.
Google Plus Pages
Google Plus Pages, the online rival to Facebook, has created a guide that will walk you through how to set up your Business Page, get started, share, promote and measure.
