Meet the Blog’s Host
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
[Read more ...]Market Research
2012 Social Media Marketing Industry Report
Michael Stelzner, Founder of Social Media Examiner, has just released the 2012 report on the results of his fourth annual social media marketing study. Download it here – free: http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/
Basics of Satisfaction Survey Design – Part 4 of 4
Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize yourself with these common mistakes BEFORE you design your questions.
Basics of Satisfaction Survey Design – Part 2 of 4
The way you design your questions will certainly affect the way the questions are answered. Or even IF they’re answered! The Golden Rule “Do unto others…” certainly applies here.
U.S. Latino Marketing – Part 2 of 2
Hispanic market news and article sources let you see what’s important to this niche and how they feel about their world.
U.S. Latino Marketing – Part 1 of 2
Credible, relevant FREE data sources to research the US Latino population
How to Learn More about Gen Y
By reading these blogs, your market research becomes much more than research. It becomes a window into the Gen Y consumers’ thoughts.
How to Reach Gen Y Online
Before actually reaching out to Gen Y, companies must first spend time listening and learning what’s important to them, how they think, and what they like (or dislike!)
Free Social Media Monitoring
Set up a completely free social media monitoring system that is fully automated and customizable for your unique needs.
