About

Purpose of this Marketing Blog

This blog helps you improve your marketing by providing articles, opinions, commentary and many related resources.  The blog is for a general audience, including beginners and those advanced in marketing.

The benefits of marketing are many, including that it results in:

  1. Your knowing each of your target markets, including the needs and wants of each.
  2. Your products and services continuing to meet those needs and wants.
  3. Sustained, positive impressions of your organization, products and services in all markets and with all relevant stakeholders
  4. Strong, successful relationships with each of your target markets.
  5. Continued new leads and sales, and associated profits.

Examples of Topics (or Categories) Relevant to this Blog

You can understand even more about the focus of this blog by looking at examples of various related topics (or categories) that this blog might write about.  The following list includes examples of related topics as does the list of Related Library Topics in the sidebar.  There may be other related topics, as well.

  • Advertising and Promotions
  • Basics and Overviews
  • Branding
  • Communications
  • General Resources
  • Market Planning
  • Market Research
  • Sales
  • Social Networking

As posts are published, they will be organized into those or other related categories.  Categories that have posts published to them will be listed in the sidebar in Categories of Posts.  Readers can click on a category and see the posts in that category.

About Me, this Blog’s Host

I’m Lisa Chapman and I’m the host of this blog. You can read more about me next to my picture to the right of each page in the blog.  I will focus especially on practical tips and tools.  These posts will include posts from guest writers, as well.

How to Use the Library’s Blogs

We have implemented many features to make the blogs very valuable and convenient to use.  To learn how to use the blogs, click on Library Blog’s Home under the header on each page of the blog.

If You’re Interested In Hosting a Blog for the Library

Just click on Contact Us at the bottom of each page and share your idea, including the topic that you would like to blog about.  You would need to commit to publishing a post at least twice a week for at least six months.  In return, you would get tremendous visibility to you and your writing.  You would retain copyright of your writing – see the Copyright in the footer on each page.

Welcome!

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