By Lisa Chapman on January 18, 2012
Brand loyalty is basically a scenario whereby a customer will always choose one brand over another – not because of price, not because of convenience but because of fostered loyalty to your brand.
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By Lisa Chapman on January 10, 2012
Google Plus Pages, the online rival to Facebook, has created a guide that will walk you through how to set up your Business Page, get started, share, promote and measure.
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By Lisa Chapman on January 3, 2012
Google already does more than most people realize, but never before have they attempted to go head-to-head with the social network Facebook, as with Google Plus.
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By Lisa Chapman on December 27, 2011
If you understand how to use LinkedIn to meet professionals, recruit employees, do research and promote your business, you can benefit greatly.
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By Lisa Chapman on December 1, 2011
Social Media Examiner is “the world’s largest online social media magazine … designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales”
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By Lisa Chapman on November 1, 2011
Like any organization, nonprofits should view their website as a potential ‘conversion machine’. Here are some tips for defining and tracking such conversions.
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By Lisa Chapman on October 25, 2011
A compelling list of 30 provocative questions companies ought to ask about their marketing, and aspiring marketers ought to consider before deciding on a career path.
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By Lisa Chapman on October 20, 2011
Although there’s no way that one simple formula could work for everyone, getting great PR is not out of reach, even with a tight budget and no training.
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By Lisa Chapman on October 13, 2011
Follow these insights to boost the odds that your press release will capture the interest of the local paper or influential blogger.
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By Lisa Chapman on September 26, 2011
Most LinkedIn participants, especially those that post a lot, hope that they’ll make new contacts, and welcome the networking efforts.
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Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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