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Blog: Marketing and Social Media

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Understanding Brand Loyalty

By Lisa Chapman on January 18, 2012

Brand loyalty is basically a scenario whereby a customer will always choose one brand over another – not because of price, not because of convenience but because of fostered loyalty to your brand.

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Google Plus Pages

By Lisa Chapman on January 10, 2012

Google Plus Pages, the online rival to Facebook, has created a guide that will walk you through how to set up your Business Page, get started, share, promote and measure.

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Google + (or Google Plus)

By Lisa Chapman on January 3, 2012

Google already does more than most people realize, but never before have they attempted to go head-to-head with the social network Facebook, as with Google Plus.

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LinkedIn Company Pages

By Lisa Chapman on December 27, 2011

If you understand how to use LinkedIn to meet professionals, recruit employees, do research and promote your business, you can benefit greatly.

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Looking For the Latest Social Media Tips?

By Lisa Chapman on December 1, 2011

Social Media Examiner is “the world’s largest online social media magazine … designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales”

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Is Your Nonprofit’s Website “Converting”?

By Lisa Chapman on November 1, 2011

Like any organization, nonprofits should view their website as a potential ‘conversion machine’. Here are some tips for defining and tracking such conversions.

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Question Marketing

By Lisa Chapman on October 25, 2011

A compelling list of 30 provocative questions companies ought to ask about their marketing, and aspiring marketers ought to consider before deciding on a career path.

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Get Press! (Part Two of Two)

By Lisa Chapman on October 20, 2011

Although there’s no way that one simple formula could work for everyone, getting great PR is not out of reach, even with a tight budget and no training.

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Get Press! (Part One of Two)

By Lisa Chapman on October 13, 2011

Follow these insights to boost the odds that your press release will capture the interest of the local paper or influential blogger.

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LinkedIn Networking

By Lisa Chapman on September 26, 2011

Most LinkedIn participants, especially those that post a lot, hope that they’ll make new contacts, and welcome the networking efforts.

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Next »

Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

  • Understanding Brand Loyalty
  • Google Plus Pages
  • Google + (or Google Plus)
  • LinkedIn Company Pages
  • Looking For the Latest Social Media Tips?
  • Is Your Nonprofit’s Website “Converting”?
  • Question Marketing
  • Get Press! (Part Two of Two)
  • Get Press! (Part One of Two)
  • LinkedIn Networking

Categories of Posts

  • Advertising and Promotions
  • Basics and Overviews
  • Branding
  • Communications
  • General Resources
  • Market Planning
  • Market Research
  • PR
  • Sales
  • social media marketing
  • Social Networking
  • Strategy
  • Uncategorized
  • Web Traffic

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  • Product Management
  • Program Planning
  • Project Planning
  • Quality Management
  • Sales
  • Social Networking
  • Branding
  • Communications

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