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Blog: Marketing and Social Media

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Mike Koenigs: Video Visionary

By Lisa Chapman on May 21, 2012

A huge proponent of the power of video, let’s take a closer look at Mike Koenigs’ core strategies to propel your business forward.

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Christopher Van Buren: Product Launch Liftoff

By Lisa Chapman on May 15, 2012

The steps for creating a profitable endeavor don’t change. It’s all about leveraging a proven formula, or system, for success.

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Website Design and SEO

By Lisa Chapman on May 3, 2012

Search engines all have an algorithm that determines what the site is about, and which words (keywords) describe that. Generally, Search Engines place emphasis on the first 200 words, Headings, Subheads, bolded, italicized and underlined words.

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John Kremer: Marketing Magician

By Lisa Chapman on April 26, 2012

One of the world’s foremost marketers is John Kremer. An Internet authority and award-winning author he understands, and consistently implements, cutting-edge strategies.

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2012 Social Media Marketing Industry Report

By Lisa Chapman on April 5, 2012

Michael Stelzner, Founder of Social Media Examiner, has just released the 2012 report on the results of his fourth annual social media marketing study. Download it here – free: http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/

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How to Find Endless Topics for Blog Posts

By Lisa Chapman on March 27, 2012

The most meaningful blog posts are those that solve a problem, fill a need, help someone make more money, or answer an important question.

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How to Make Your Video Go Viral

By Lisa Chapman on March 21, 2012

Some of the best and biggest viral videos are the result of careful marketing plans. And if someone else did it, so can you.

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Basics of Satisfaction Survey Design – Part 4 of 4

By Lisa Chapman on March 15, 2012

Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize yourself with these common mistakes BEFORE you design your questions.

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Basics of Satisfaction Survey Design – Part 3 of 4

By Lisa Chapman on March 8, 2012

Common survey question types and examples include Multiple choice questions, Rank order scale questions, Rating scale questions, and Open-ended questions

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Basics of Satisfaction Survey Design – Part 2 of 4

By Lisa Chapman on March 1, 2012

The way you design your questions will certainly affect the way the questions are answered. Or even IF they’re answered! The Golden Rule “Do unto others…” certainly applies here.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

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