Who Are The Millennials and How Do They Shop?

Insights into Millennials’ Mobile Shopping Behavior Who Are The Millennials? Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most observers use birth years ranging from the early 1980s to the early 2000s. Many use 1982 as the Millennials’ starting birth year and 2004 as the last […]

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An Exclusive Report From The Editors Of Internet Retailer

“There’s so much noise out there that you have to be relevant,” says Courtney Leer Wallace. “A message that’s based on something a shopper looked at can be incredibly effective.”

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