Online PR: Impacting Hearts and Minds

Impacting the way people see and think about your organization The way you represent yourself online means a LOT these days. In fact, how you’re perceived on the Internet can either win you hearts and minds, or send people running.

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PR Skills – Engaging Journalists via Social Media

Making connections using social technology Crafting the perfect press release or determining the ideal story goes a long way, but although we have many tools to self-publish today it still can’t quite compare to the clout a journalist for the right publication carries. Knowing that your average journalist is a heavy social media user, it’s […]

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Taking Care of Your Reputation on the ‘Net

You can never know too much when it comes to keeping your reputation secure Taking good care of your online reputation is a must no matter where your focus lies. And, with information like that contained in the infographic below found all around the web, there’s no excuse for you not to be doing […]

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