By Jonathan & Erik Bernstein on June 17, 2013
Crisis management required after predictably polarizing article published We never seem to run dry examples of easily preventable crises. Last week, an article on Home and Garden TV’s website discussing Fourth of July table settings suggested that an American flag be used as a “bright and festive table runner.” Whoops… As you probably guessed, flocks [...]
By Jonathan & Erik Bernstein on June 13, 2013
National Safety Month means opportunities to talk about crisis management One of the best ways to strengthen your own reputation is by sharing information your stakeholders can actually use. Events like National Safety Month, every June for those who didn’t know, provide the perfect opportunity, and Staples knows just what to do. Here’s a surprisingly [...]
By Jonathan & Erik Bernstein on June 8, 2013
Govt agencies surprise by making crisis management simple, web-based Crisis management isn’t just for business. There are plenty of risks in daily life, and the more equipped to help prevent crises in our personal lives we are, the better off we’ll be. In recent years, several government organizations have really outdone themselves by becoming the [...]
By Jonathan & Erik Bernstein on June 3, 2013
Actions of those who represent your organization can result in a need for crisis management Celebrities are commonly used as spokespeople for everything from sodas to cars to underwear, but they certainly make for risky investments. As a quick look at the TMZ website (warning, not always SFW) shows, celebrity seems to breed controversy in [...]
By Jonathan & Erik Bernstein on May 29, 2013
If no harm is being done, why create PR risk through legal threats? Ferrero, the company that makes hazelnut-based sweet spread Nutella, nearly blew a free PR opportunity when its lawyers went after the six-year-old unofficial “World Nutella Day” celebration. The event’s founder, Sara Rosso, informed World Nutella Day’s 40,000+ Facebook fans that she had [...]
By Jonathan & Erik Bernstein on May 22, 2013
What would your advice be in this ugly situation? Toronto Mayor Rob Ford is in serious trouble after two separate media outlets were shown video of him (allegedly) smoking crack cocaine with a pair of drug dealers. The Toronto Star published an account of the video, written by the reporters who viewed it, Robyn Doolittle [...]
By Jonathan & Erik Bernstein on May 20, 2013
Revelation of decades-long data access for reporters creates reputation crisis While Bloomberg‘s data terminals, which serve up volumes of intricately detailed financial information to Wall Street pros on a daily basis, have enjoyed a reputation as must-have tools, a privacy breach scandal has landed the company in a threatening crisis. Last week, it was revealed [...]