2 responses to “Arrogance and Crisis Management Don’t Mix”

  1. [...] or help you up after a fall, IF they have a reason to want you to stick around. Of course, even industry leaders like Apple are discovering that you won’t have these friends to lean on without putting in the effort BEFORE a crisis [...]

  2. [...] written about the dangers that accompany Apple’s refusal to do any type of reputation management before, [...]