The morning before the brouhaha over Shirley Sherrod vomited out of Fox News to create a domino effect of shameful response, I happened to publish an analysis of journalistic ethics today in the form of an article telling non-journalists exactly how to fight back against unethical media. If the practices espoused in the article had been followed, a lot of innocent people, including Shirley Sherrod, could avoid being hurt in the court of public opinion.
I hope all readers of this blog find the “how to” piece useful, and please pass it on!
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay - Media Training.]
Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is a writer, publicist and SEO associate for Bernstein Crisis Management. He also edits Crisis Manager, a newsletter about crisis management.
