Garcia’s Failed Crisis Management for Racist Woods Remarks

By Jonathan & Erik Bernstein on May 23, 2013

Negativity is a slippery slope Just last week, we discussed how pro golfer Sergio Garcia’s complaints about Tiger Woods left him labeled as a whiner by both traditional and social media. Apparently Garcia didn’t have enough negative attention, or PR training sessions, because this week his behavior took a turn for the straight out ugly. [...]

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Crisis Management Nightmare: Toronto Mayor Filmed Smoking Crack

By Jonathan & Erik Bernstein on May 22, 2013

What would your advice be in this ugly situation? Toronto Mayor Rob Ford is in serious trouble after two separate media outlets were shown video of him (allegedly) smoking crack cocaine with a pair of drug dealers. The Toronto Star published an account of the video, written by the reporters who viewed it, Robyn Doolittle [...]

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Bloomberg Privacy Breach – Crisis Management Required!

By Jonathan & Erik Bernstein on May 20, 2013

Revelation of decades-long data access for reporters creates reputation crisis While Bloomberg‘s data terminals, which serve up volumes of intricately detailed financial information to Wall Street pros on a daily basis, have enjoyed a reputation as must-have tools, a privacy breach scandal has landed the company in a threatening crisis. Last week, it was revealed [...]

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Baseless Accusations and Reputation Woes in the PGA

By Jonathan & Erik Bernstein on May 16, 2013

Unfounded complaints reflect poorly on golf pro One major rule of PR — If you’re going to make public accusations, then you sure as heck better be able to back them up. Pro golfer Sergio Garcia learned this lesson the hard way when he complained to the media that Tiger Woods had caused him to [...]

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Drive-by Download Hacks – a Crisis Management Risk

By Jonathan & Erik Bernstein on May 15, 2013

Were you aware of this sneaky way your system can be infected? Rarely a week goes by now that we don’t hear of a new cyber attack as hackers’ approaches become more bold and sophisticated. Early this month, a U.S. Department of Labor page that shares information on toxic substances at facilities around the U.S. [...]

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Sometimes Clever isn’t Clever

By Jonathan & Erik Bernstein on May 9, 2013

Going risqué can quickly create a need for crisis management The world of advertising gives us quite a bit of fodder, probably because those in the biz are constantly trying to draw a reaction from the public. The danger there is that it’s quite easy to go too far, putting a company’s reputation at risk. For [...]

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Cell Providers Pushed to Improve Crisis Performance

By Jonathan & Erik Bernstein on May 6, 2013

Cellular phones are pushed as a premiere crisis management tool, but will yours have service when you need it most? These days, a good portion of the population has no land line at all, and runs their calls (and much of their internet use) entirely through cellular. Problem is, when disasters strike, cell service isn’t [...]

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DisasterReady.org

By Jonathan & Erik Bernstein on May 4, 2013

New, FREE disaster crisis management resource If the disasters of recent years have taught us anything, it’s that trained volunteers have the power to make a massive difference in the lives of those affected. To that point, DisasterReady.org has been established by the Cornerstone OnDemand Foundation to “increase the preparedness and effectiveness of humanitarian aid [...]

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Every Employee is a Crisis Manager

By Jonathan & Erik Bernstein on May 1, 2013

Take these steps and make every employee a crisis management asset Sure, your employees are hired to fill specific roles, but anyone who’s been in the middle of a crisis situation knows that a whole new set of responsibilities pops up, whether you’re ready or not. BCM president Jonathan Bernstein was recently interviewed for a [...]

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The Danger of Disappointing

By Jonathan & Erik Bernstein on April 27, 2013

Failure to live up to expectations creates a need for crisis management Failing to live up to stakeholder expectations is one of the quickest routes to reputation damage. Compounding this is the fact that sensation sells, meaning reporters, reviewers and bloggers are happy to crank up the drama in order to draw more readers. Just [...]

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