By Tove Rasmussen on September 29, 2011
– By Guest Writer, Bert Doerhoff, CPA By paying quarterly you can ease your yearly accounting process with less calculations, allowing you to devote more time to the important day-to-day aspects of your small business. When paying quarterly, you pay your taxes in equal portions in April, June, September and January. This works best if [...]
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By Tove Rasmussen on August 9, 2011
Business owners often find it a challenge to lift their heads and view the long term. The day-to-day can be all-consuming. Regular quarterly board meetings can encourage a long term view. In addition, it is extremely powerful to entertain different perspectives. This results in a stronger strategy for growth. Quarterly board meetings provide an opportunity [...]
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By Tove Rasmussen on August 2, 2011
All companies in an industry can use the same technologies, build the same buildings — so really the differentiating factor in business is the people in a company. Hiring, training and motivating employees is key to making your company distinctively superior. 1. Hiring. Be patient and hire the employees that are the best fit for [...]
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By Tove Rasmussen on July 22, 2011
Push or Pull? The old question. What are you doing? Think about pushing. We have all had a pushy sales rep. We don’t want the product, at least yet. We don’t want to talk to them. They are all sell, sell, sell. Hard sell too. Just get off my case!! Turn your mind to pulling. [...]
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By Tove Rasmussen on July 15, 2011
One huge secret behind sales growth is offering a product or service that speaks to the customers – that fulfils an important customer need. Selling may not be the issue. Rather, as a business coach, I often need to point out that the sales issue may be the value proposition for customers. According to an [...]
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By Tove Rasmussen on July 12, 2011
Need more business? These tips are designed to help you get more. The tips follow a logical sequence. However, life can have its own flow. So, you may find yourself going back and forth as you apply them – that’s normal. As always, best of luck! 1. Create a compelling message. Offer a product or [...]
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By Tove Rasmussen on July 8, 2011
Leading your company had better not be like herding cats. How do you get everyone moving in the same direction, like a finely tuned machine? 1 – Ensure your folks know the direction. Sounds simple, but often this isn’t the case. We give our employees the mushroom treatment.. 2. Ensure the message on the company [...]
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By Tove Rasmussen on July 5, 2011
Getting that sales growth is all about keeping your eye on the ball. Just like Novak Djokovic did to win Wimbledon on Sunday. So, the goal is growth. Your company has its strategy in place, and it’s a good one. There is value to customers, beyond competitors’. Once that is defined, it is a matter [...]
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By Tove Rasmussen on July 1, 2011
With the internet, skype and social media, the world is small. It used to be expensive to call friends in Denmark from North America, but now it is free to e-mail or skype. This makes a virtual, global team possible. I suspect that many of the FML readers are solopreneurs, start ups and small businesses. [...]
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By Tove Rasmussen on June 30, 2011
Have you ever stopped to consider a prospect’s view of your firm? Their first contact is usually with Sales. So it is of critical importance who is selling your product. Start ups and those who have been in business awhile have different issues. In a start up, I’ve heard a few owners/bottle washers say there [...]
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Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.
